2012 mercedes benz c class frontThe last months were from the perspective of BMW North America very well. In 2011, the BMW Group as the largest premium brand Lexus replace and sell more vehicles than the German competitors. While Audi traditionally in the United States plays a less important role, Mercedes and Smart are relatively close behind BMW and, under certain conditions quite sell more vehicles than BMW and MINI. Such a situation is BMW North America CEO Jim O’Donnell in the first quarter of 2012 to come to the BMW Group, as a result of the model changeover of the major 3-series, he seems to expect a change at the top of the premium approvals. Once the new BMW 3 Series F30 is available with the dealers and is available in several variants, but the order is to make as usual.



For the full year 2012 looks O’Donnel therefore continue to BMW at the top of the approvals of premium automobiles, also could fail if the projection caused by the change in the 3-series is less than 2011th Compared to the year 2011 would increase the core BMW brand by 12 to 15 percent and thus grow at a similar level as this year. In the first seven months of this year, the two core brands, BMW and Mercedes is very tight and come on 135 114 129 932 units, respectively. Lexus is suffering from the much smaller range of models and supply shortages as a result of the earthquake, which is why the Japanese Toyota subsidiary in the same period could only sell something for more than 100,000 units.

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