mini womenBuying a car in Germany in 2011 for men. According to the Duisburg Center for Automotive Research (CAR) in the first seven months of 2011 about two-thirds of all new cars were registered in men, which confirms the trend of recent years: In the scrapping of 2009, when above average number of small cars could be sold was the women’s share was at 38.9 percent in the year 2010, the share back to 34.2 percent – even though 51 percent of the nearly 82 million Germans are female.

The major German manufacturers, with their increasingly complex vehicles cut it in some cases far below average, neither the volume Volkswagen (33.1%) and Opel (32.6%) nor the premium brands such as Audi (30.5%), BMW (25 , 7%), Mercedes (16.9%) and Porsche (18.7%) reach the nationwide average of 33.3 percent women’s quota. The MINI brand can hold a share of 49.6 percent over the highest percentage of women look at all: From the perspective of the BMW Group is however one bright ray of hope. Here, the British brand not only benefits from its unique design and reliable technology, but also by the fact that with the exception of the Countryman only small car to be offered.

With the planned expansion of the MINI model range would respond in the coming years, more customers and also be interesting for young families. With the four-door Countryman first time there is a car that is empfehlbar for families, at the same time, the range of young and trendy vehicles further: With MINI, Coupe, MINI Roadster and MINI Paceman three models are close to their market launch, on their type are completely unique and thus fit perfectly with the MINI brand.

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